Delivering Delight
STREET ART, PERTH
We’ve learned over the years that we do one thing that sets us apart from the rest: we help enterprise and fast-growing startup companies identify The Win Spot™ in their market, isolate organizational barriers, and build market-winning products and experiences that customers go gaga over through our unparalleled insights, strategy, culture and people expertise.
– Kristen Heimerl, Founder
The EWING team is built for invention. Natural problem solvers, product-service-experience innovators, and hybrid thinkers, we are one part philanthropist, one part technologist, and one part capitalist.
Although insights for innovation are the starting point of what we do, our value centers on four areas:
• Pinpointing Opportunities
• Isolating Barriers
• Building Difference Makers
• Getting the Market Win
Collectively, these abilities allow us to help our clients build remarkable businesses.
How we do it
At the center of our work is a best-practice process that we meticulously developed and honed over years of leading innovation initiatives. This process consistently yields market-winning results.
Our process works because it:
Is market and audience driven.
Leverages client assets and core capabilities.
Uncovers the most compelling opportunities.
Delivers outstanding outcomes.
From start to finish, its process comprises four steps:
The Process:
Research Science + Strategic Mastery
We see patterns where others see complexity. Faced with mountains of data in any given scenario, we can quickly spot the relevant connections and issues. We discard the paths that lead nowhere, make selections, and follow the path that leads us to the market win — your market win.
Nowhere-But-Here Insights™
EWING began its exploration of human behavior in 1996. By 2016, EWING had a hand in conceptualizing, designing, and fielding hundreds of qualitative and quantitative studies with consumers and business buyers across the Americas, Europe, and Asia to understand a range of attitudes and behaviors, from core needs and drivers to methods of interactions, nuanced preferences, and internal and external influences on perceptions and actions across generations, lifestyles, industries, and interest areas.
The depth and breadth of the nowhere-but-here insights™ that EWING uniquely possess and continues to reveal in ongoing research and analysis helps companies identify future-shaping global megatrends as well as isolate market and consumer gaps and opportunities that give our clients an advantage competitors can’t replicate.
This means greater value delivery, better customer experiences, and stronger customer connectivity that translates to more customers and meaningful growth.
The Process:
Creativity + Design Thinking
The Outcome:
Market-Ready Concepts For Consumer Testing
1. The Monty (Core Offering)
If you are a large enterprise seeking innovation platforms or multiple products or solutions to fuel your innovation pipeline, our core offering is great for you.
2: The Money (Intro Offering)
If you are a fast-growing startup or an organization seeking pointed and potent innovation in the form of one compelling consumer product or experience, this is an ideal option for you.
Both options include a comprehensive report detailing the nowhere-but-here insights™, implications, and opportunities uncovered in the UNDERSTAND phase as well as compellingly developed, market-ready product or experience concepts for subsequent consumer evaluation (e.g., consumer need and fit with life, idea understanding)
Who Should Work With Us?
We’re in the joy business. And for good reason: Studies show that people feel and do their best when they have at least three times as many positive emotions as negative emotions. Aside from the pure joy of play, positive emotions increase resilience, broaden our awareness so that we can see more options for problem-solving, and help children and adults cope better with the many stressors that come from living life. (Besides, growing up is wholly overrated!)
So where do we play on the emotion spectrum? We conceptualize and help our clients build products and experiences that fall on the right side of the Circumplex Model of Emotion:
If your business is centered on products and experiences that aim to boost joy and positivity in your consumer’s lives, then say hello at Info@GrowWithEwingCo.com
Results
New consumer product portfolio launch for a $500M business set a company record for success, doubling the previous year’s sales. Unforeseen consumer demand led to an unprecedented stockout situation.
Led the insights, strategy, and innovation team to transform the omnichannel experience in an $88B market. Identified an underserved audience representing 60% of users. Conceptualized, tested, and iterated the development of a disruptive app to engage them while also redefining the broader consumer experience.
Developed a new-to-the-world, patent-pending technology system to transform how irrational human behavior is detected and intervened, impacting 284M consumers. System was selected by the National Science Foundation for proposed funding.
Global consumer megatrends and qualitative market immersion study resulted in 12 new product platforms for a $35B consumer products company. One product went on to become a category icon. The core megatrend program continued for 10 years to inspire new product innovation pipelines for the largest global consumer products companies.
Translated data to nowhere-but-here insights™ to conceptualize two new kids’ products that became #1 and #3 in their segment of a $107B market.
Market entry product sales for a children’s consumer product startup exceeded 95% of niche competitors within the first 90 days of launch. The product received six awards in the first year.
“The EWING team are strategic and innovative gamechangers.”
“They will help you not only achieve
your goals but go beyond them.”
“Not only does EWING bring a wealth of
experience, but they also have a ton of
positive energy. A rare find.”
“I thought they would go the extra
mile. I was not disappointed.”
