VII. GREENFIELD
At the center of Ewing are proprietary methodologies,
models, and hybrid thinking that have allowed us to deliver
results for our clients across dozens of industries.
From consumer products to media and entertainment, healthcare to education, high-tech to agriculture and chemicals, we’ve proven— over two-plus decades— that a core of compelling best
practice methods,
approaches, and processes are not only transferrable but also yield high-impact results in a range of diverse consumer and industrial industries.
The industries we serve include:
Case Studies
SIENA – Health and Beauty (DTC)
Market research, product innovation strategy, value proposition design, product development, brand strategy, go-to-market strategy, investor pitch deck
Siena, a luxury consumer product/fragrance startup, came to EWING to assist them with five primary needs required to transition from business concept to market launch: (1) opportunity assessment/market validation, (2) business strategy and value proposition definition, (3) product development strategy and innovation pipeline, (4) go-to-market strategy, and (5) investor pitch deck. So, we did what we do best: turn to the market and consumer to gain nowhere-but-here insights™ via secondary and primary research that would allow us to develop a world-class consumer product business and brand. Our collaboration has since expanded to include hands-on product development, financial modeling, sourcing and procurement, strategic partnership development, and more. At EWING, we take on our client’s businesses and challenges as our own, resulting in highly integrated, highly successful long-term relationships.
Hush – Consumer Electronics Product (DTC)
SECONDARY MARKET RESEARCH, MARKET OPPORTUNITY ASSESSMENT, IDEAL CUSTOMER DEFINITION, QUALITATIVE MARKET RESEARCH, QUANTITATIVE MARKET RESEARCH, VALUE PROPOSITION DESIGN, POSITIONING STRATEGY, PRODUCT DESIGN AND DEVELOPMENT, BUSINESS STRATEGY, FUNDING STRATEGY, EXECUTIVE LEADERSHIP, COMMERCIALIZATION.
Hush is one of EWING’s “American Dream” clients. The patent-pending product concept and system was borne in the basement of the young founder’s parent’s home. Hush came to EWING looking for a business partner. We know a clever consumer product idea when we see it, so we agreed to collaborate, assume the leadership roles, and lead the company from idea to market. To isolate the Win Spot™ we needed nowhere-but-here insight™ and unequivocal direction to shape the product, positioning, and value proposition to potentially disrupt a mature market. So, we married our proprietary consumer research methodology with our deep industry and consumer expertise to uncover invaluable insights along with remarkable product appeal. Now, we’re refining the prototype, building out the plan, and getting in front of investors to get this gem in the hands of American consumers. Stay tuned.
MONIA – Architecture and Design (B2B)
Secondary market research, market analysis, qualitative research, value proposition design, brand strategy, visual identity design, go-to-market strategy, website development, copywriting, design and development
A private equity firm seeking to capitalize on the growth of the luxury home construction and renovation market came to EWING to explore the market opportunity in a segment of high-end building materials sold to elite residential architects and designers. We implemented our comprehensive and proprietary market immersion process to glean facts and data and reveal insights that validated the presence of a sizable opportunity and pointed to a specific strategic path forward. Next, we designed and fielded two primary qualitative research studies with prospective customers. We needed to uncover the kind of nowhere-but-here insights™ that EWING is known for and that allow us to develop market-winning strategies that competitors can’t replicate. Then, with a market and customer-validated opportunity and business strategy in hand, we went to work building out the value proposition, brand strategy, visual identity, GTM strategy, website, marketing collateral and sales materials, and more to move the original business idea from concept to market launch. We gained additional insight in-market, which prompted the firm to tap EWING to collaborate and bring to market a second company that would compete in a different segment of the same industry.
DeltaFi – Software and Services (DTC)
SECONDARY MARKET RESEARCH, MARKET OPPORTUNITY ASSESSMENT, IDEAL CUSTOMER DEFINITION, QUALITATIVE MARKET RESEARCH, QUANTITATIVE MARKET RESEARCH, BUSINESS STRATEGY, PRODUCT/SERVICE DESIGN
DeltaFi is a smart money platform and independent online financial planner that helps people make the most of their money. The founders came to EWING with a SaaS product in hand but in search of a buyer and product-market fit. They needed to identify their ideal consumer and a value proposition that would resonate with them. So, we launched our proprietary secondary research immersion process and put EWING’s Ideal Customer Toolkit to work, which allowed us to identify a large underserved market audience. After uncovering the audience and their unmet consumer needs, we built a unique and detailed value proposition. Then we took our work to the next level: market and consumer validation via design and execution of a comprehensive quantitative primary research study. What we found in our initial market immersion research—and validated at scale via primary research—was a major market gap that competitors overlooked. Why? Because their eyes were on the trendiest buyer, not the neediest one. After revealing this major market gap and opportunity to our client, we were able to refine their strategy and product, offering to position the company powerfully in a highly competitive market.
CCTYPE – Chemical Company (B2B to B2C)
SECONDARY MARKET RESEARCH, OPPORTUNITY ASSESSMENT, CORPORATE INCUBATOR, INNOVATION STRATEGY, BUSINESS PLAN AND FINANCIAL PROJECTIONS, COMMERCIALIZATION PROCESS, GO-TO-MARKET STRATEGY, PRODUCT DEVELOPMENT, COMMERCIALIZATION, LAUNCH, POST-LAUNCH EVALUATION
A global giant in the chemical industry came to us to identify the next big bet for the company—not just any old big bet—a big bet (and a big transition) from industrial to consumer products. After collaborating on a couple of small trial initiatives centered on business value creation and product innovation, the client asked EWING to join forces with senior leaders to form a corporate incubator designed to leverage company assets, explore new growth areas, fuel innovation, and foster an entrepreneurial mindset. Their ultimate goal? To future-proof their businesses, boost innovation from within, and create essential new revenue streams. We gladly accepted the challenge. Our organizations have come together in a true collaboration that is giving new meaning to co-creation and innovation and is redefining ways of working along the way. Pure collaborative magic.
*Client names are disguised to protect their privacy and confidentiality.